Meet Your 2025 Consortium Facilitator: HealthScape Advisors
This year’s consortium will be led by HealthScape Advisors, a nationally recognized consulting firm specializing in healthcare and insurance. HealthScape brings deep industry expertise and a proven track record of helping dental plans navigate complex market changes, optimize performance, and enhance their strategic positioning.
Brian Goetsch | Senior Partner
Brian is a strategic leader in the healthcare industry, specializing in the dental and vision ecosystems. As a co-leader of HealthScape’s Ancillary Center of Excellence, he brings expertise in managed care, provider networks, labs, and emerging technologies.
With a proven track record in healthcare consulting, Brian has successfully guided organizations through market entry and expansion, product development, transaction advisory services, and performance improvement initiatives. His experience spans all elements of the P&L, from driving revenue growth through organic and inorganic strategies to optimizing network analytics and cost management.
Brian has also played a key role in forging partnerships for payers, leading efforts in operating and economic model development, go-to-market strategy, contracting, and implementation planning. His insights and strategic approach help healthcare organizations enhance efficiency, reduce administrative costs, and achieve sustainable growth.
Will Kleinrichert | Associate Partner
Will is a seasoned healthcare consultant with nearly a decade of experience advising clients across the payer, provider, and investor landscape. He has worked with a range of healthcare organizations, including single and multi-state Blues Plans, regional provider-sponsored plans, dental and vision carriers, and healthcare investors.
Will specializes in strategic, operational, and analytical advisory services for ancillary clients across Commercial, Medicaid, Medicare Advantage, and Duals lines of business. His expertise includes new market entry, business expansion, strategic planning and execution, operational performance improvement, network management, health plan-ancillary partnerships, and government programs contract capture.
Most recently, Will assisted a dental plan in assessing its current-state capabilities and evaluating risk management strategies for its Medicare Advantage business. In 2024, he co-authored the Pathway to Value paper in collaboration with NADP and the CareQuest Institute, further contributing to thought leadership in the industry.
Caitlin Walsdorf | Partner
Caitlin serves as a co-leader of HealthScape Advisors’ Ancillary Center of Excellence, where she brings nearly 15 years of consulting and industry experience to her work with payors and provider organizations across Commercial, Medicare, Medicaid, and Federal lines of business. Her clients include stand-alone ancillary carriers, national and regional health plans, and multi-line insurers seeking to expand, optimize, or diversify their ancillary offerings.
Caitlin has deep expertise in supporting plans through a broad range of financial and operational initiatives. Her work spans strategic partnerships between health plans and ancillary carriers, new market entry and diversification strategies, sales and product innovation, provider network and cost of care analytics, operational assessments and improvements, and transaction advisory services. She is also responsible for overseeing the development and management of several proprietary, ancillary-specific business intelligence tools in collaboration with HealthScape’s Analytics & Technology Team—including the Commercial Dental Insights Dashboard, the Medicare Advantage Dental Tool, and the Medicare Advantage Vision Tool.
A recognized thought leader in the ancillary benefits space, Caitlin regularly contributes to HealthScape’s insights and publications. Most recently, she co-authored the Pathway to Value survey and white paper in partnership with the National Association of Dental Plans (NADP) and CareQuest Institute, furthering the industry’s understanding of value-based transformation in ancillary markets.
